To manage all his responsibilities and still look good, fashion for him must be "smart," "casual," and "chic" all at once. It must offer him both freedom and flexibility, allowing him to move seamlessly between his diverse roles in life, from work to leisure. AD strives to achieve this through elegant design, superior comfort, intelligent cuts, and the highest quality materials in the world.M then, to equip the modern man with unique fashion pieces that make his everyday life more comfortable while still giving him the freedom to always be perfectly dressed.

AD.M, pronounced like [æadam], stands for «Assorted Design For Men» and is an association with the archetype Adam, who embodies absolute masculinity.

The AD.M Fashion AG is based in Aarburg (AG). The warehouse is in Zurich.