Merino wool

Polo shirts, sweaters, cardigans and accessories made from the finest merino wool. Fairly produced, designed for longevity. For men who expect more than just good looks.

The Polo Longsleeve Merino
The Polo Longsleeve Merino
The Polo Longsleeve Merino
The Polo Longsleeve Merino

The Polo Longsleeve Merino

Long-sleeved polo shirt made of merino wool

(93)

159.-

The Zipper Silk
The Zipper Silk
The Zipper Silk
The Zipper Silk

The Zipper Silk

High-quality sweater made of silk, cashmere and merino wool

(17)

219.-

The Turtleneck Merino
The Turtleneck Merino
The Turtleneck Merino
The Turtleneck Merino

The Turtleneck Merino

Merino wool turtleneck sweater

(10)

139.-

The Cardigan
The Cardigan
The Cardigan
The Cardigan

The Cardigan

High-quality jacket made of merino wool and nylon

(33)

349.-

The Sweater Merino
The Sweater Merino
The Sweater Merino
The Sweater Merino

The Sweater Merino

Sweater made from 100% merino wool

(6)

149.-

The Cardigan Sweater
The Cardigan Sweater
The Cardigan Sweater
The Cardigan Sweater

The Cardigan Sweater

Finest cardigan made of merino wool and cashmere

(8)

189.-

The Polo Longsleeve Merino Stripes
The Polo Longsleeve Merino Stripes
The Polo Longsleeve Merino Stripes
The Polo Longsleeve Merino Stripes

The Polo Longsleeve Merino Stripes

Long-sleeved polo shirt made of merino wool with stripes

(93)

159.-

The Cap
The Cap
The Cap
The Cap

The Cap

Winter hat made of high-quality merino wool

(12)

49.-

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It regulates. It breathes. It adapts.

Merino wool has a unique fiber structure that absorbs moisture without feeling wet, while simultaneously wicking away excess heat. The result: a consistently comfortable body climate, whether in a heated office or on a walk in the fresh air. Unlike synthetic fibers, merino wool actively responds to body temperature. It warms when it's chilly and cools when it's warmer. This makes our merino polo shirts and sweaters true year-round companions.

Softer than you think. And much simpler, too.

The most common misconception about wool: it itches. With merino wool, the opposite is true. The fibers are so fine that they lie softly against the skin, itch-free, even without an undershirt. In addition, it has a quality that makes all the difference in everyday life: merino wool is naturally odor-resistant. The scaly surface of the fibers offers bacteria little foothold. This means: less frequent washing, longer wear, less effort. And when it does need washing, a gentle cycle at 30°C is sufficient.

Frequently asked questions about merino wool

Merino wool surpasses cotton in several crucial properties. While cotton absorbs moisture and retains it against the body, merino wool transports up to 35% of its own weight in moisture to the fiber's core, while still feeling dry. This ensures a significantly more comfortable feel, especially in fluctuating temperatures.

Merino wool also excels in temperature regulation: The natural crimp of the fibers traps air and provides insulation in cold weather, while allowing excess heat to escape. Cotton does not offer this active regulation.

Another advantage: Merino wool is naturally antibacterial and odor-resistant. Where a cotton shirt needs to be washed after one day, a merino polo shirt can be worn several times without developing an unpleasant smell. This saves fabric, water, and energy.

Furthermore, merino wool offers natural UV protection of up to UPF 50+ and is biodegradable. A clear advantage over synthetic alternatives and also over conventional cotton.

No. That's probably the most common misconception about wool. Conventional virgin wool has fibers with a diameter of 30 to 40 microns. These are stiff enough to itch against the skin. Merino wool, on the other hand, has a fiber diameter of only 16 to 24 microns. That's finer than a human hair.

These extremely thin fibers gently bend upon contact with the skin, instead of poking. The result is a soft, smooth feel, worn directly against the skin, without an undershirt. High-quality merino wool, like the kind we use at AD.M Using it is often perceived as more pleasant than cotton.

No, and that's precisely what makes merino wool so special. The fiber regulates body temperature in both directions. In winter, it insulates against the cold, while in summer it wicks away heat and dries quickly. In Switzerland, where a spring morning can start cool and become warm by midday, this is a real advantage.

Our merino polo shirts and sweaters are therefore not only suitable for the cold season, but as year-round companions. The long-sleeved polo shirts made from lighter merino wool, in particular, can easily be worn from September to May, and certainly on cooler summer evenings.

Merino wool is easier to care for than many people think. The most important rules:

Washing machine use is permitted, on a gentle or wool cycle at a maximum of 30°C. Use a pH-neutral liquid detergent or a special wool detergent. Do not use fabric softener or bleach. Spin at a low speed (max. 600 rpm) and dry the garment flat in the air, not in a tumble dryer or on a radiator.

Thanks to merino wool's natural self-cleaning properties, it's often enough to air the garment overnight. Merino wool absorbs significantly less odor than cotton or synthetics. Frequent washing is therefore neither necessary nor recommended. This protects the fibers and extends the garment's lifespan.

The price is explained by its origin, processing, and durability. Merino wool comes from Merino sheep, which only produce a limited amount of wool each year. The fibers must be sorted, washed, and processed into fine yarn using elaborate methods. This is significantly more complex than with cotton or synthetic fabrics.

Furthermore, high-quality merino wool is more durable than cheaper materials. The fibers are elastic, retain their shape, and hardly pill if they are of good quality. A merino sweater or polo shirt that is properly cared for will last for years and still look like new even after many washes.

At AD.M We focus on premium merino wool combined with fair production. The higher price reflects genuine material quality and craftsmanship. No margin on fast fashion, but an investment in a garment that will last.

AD.M is a Swiss company specializing in high-quality menswear since 2010, with a clear focus on polo shirts. Our Merino collection combines the expertise gained from over a decade of polo shirt development with the properties of premium merino wool.

What sets us apart from outdoor brands: Our merino pieces aren't functional clothing for the mountains, but rather fashion for everyday life. Whether in the office, at dinner, or on the weekend: Our long-sleeved polo shirts, sweaters, and cardigans made of merino wool are designed to look elegant while offering unparalleled comfort.

Every piece is produced sustainably and fairly. We exclusively use mulesing-free merino wool and pay attention to details such as inside-out seams, sturdy collars, and high-quality button plackets. The result: merino clothing you'll love wearing every day.

Merino wool: The fabric that thinks for itself

Merino wool is one of the most versatile natural fibers in the world. Obtained from Merino sheep, originally bred in the extreme climates of Australia and New Zealand, the fiber has evolved in recent years from a purely outdoor material to a premium fabric for modern menswear.

The reason lies in its properties: Merino wool is temperature-regulating, moisture-wicking, and naturally antibacterial. With fibers measuring 16 to 24 microns, it is so fine that it feels softer than many types of cotton. At the same time, it is elastic and retains its shape. A merino sweater will keep its shape even after dozens of washes.

For men's fashion, merino wool offers a decisive advantage over cotton and synthetics: it combines comfort with elegance without compromising functionality. A merino polo shirt regulates temperature like technical performance wear, yet looks like a high-quality fashion piece. This is precisely the approach we take at AD.MMerino wool not for the summit, but for everyday life.

In Switzerland, where the weather can change within a single day and the demand for quality and durability is traditionally high, merino wool is a perfect fit. Whether as a long-sleeved polo shirt in spring, a cardigan in autumn, or a turtleneck sweater in winter: merino clothing for men is an investment that pays off for years to come.

The AD.M Merino Collection: Polo shirts, sweaters & accessories

Our Merino collection for men includes long-sleeved polo shirts, sweaters, cardigans, roll-neck sweaters, jackets and accessories made from high-quality merino wool, some combined with fine materials such as silk and cashmere.

The centerpiece of the collection is our merino long-sleeved polo shirts. The «The Polo Longsleeve Merino» has been one of AD's most popular items for years.MWith its open button placket, sturdy collar, and characteristic inside-out seams, it combines sporty elegance with the natural comfort of merino wool. Available in several colors, as a solid color, and with fine stripes.

For cooler days, our merino sweaters are the perfect complement. The "The Sweater Merino," made from 100% merino wool, is a timeless classic, while the "The Cardigan Sweater," crafted from merino wool and cashmere, offers an exceptionally soft and luxurious feel. For those who prefer a sporty yet robust style, "The Cardigan," with its merino-nylon blend, is a year-round everyday essential.

The collection is rounded off by "The Turtleneck Merino", a roll-neck sweater made of 100% merino wool that can be worn elegantly under any jacket, and "The Cap", a winter hat made of merino wool for the cold season.

All pieces are produced sustainably and fairly. AD.M is a Swiss company based in Zurich and has stood for high-quality, stylish and easy-care men's fashion since 2010.

Discover our other material collections: Pima cotton, silk, lightweight cotton