Merino polo shirts & sweaters for men

No. That's probably the most common misconception about wool. Conventional virgin wool has fibers with a diameter of 30 to 40 microns. These are stiff enough to itch against the skin. Merino wool, on the other hand, has a fiber diameter of only 16 to 24 microns. That's finer than a human hair.

These extremely thin fibers gently bend upon contact with the skin, instead of poking. The result is a soft, smooth feel, worn directly against the skin, without an undershirt. High-quality merino wool, like the kind we use at AD.M Using it is often perceived as more pleasant than cotton.

No, and that's precisely what makes merino wool so special. The fiber regulates body temperature in both directions. In winter, it insulates against the cold, while in summer it wicks away heat and dries quickly. In Switzerland, where a spring morning can start cool and become warm by midday, this is a real advantage.

Our merino polo shirts and sweaters are therefore not only suitable for the cold season, but as year-round companions. The long-sleeved polo shirts made from lighter merino wool, in particular, can easily be worn from September to May, and certainly on cooler summer evenings.

Merino wool is easier to care for than many people think. The most important rules:

Washing machine use is permitted, on a gentle or wool cycle at a maximum of 30°C. Use a pH-neutral liquid detergent or a special wool detergent. Do not use fabric softener or bleach. Spin at a low speed (max. 600 rpm) and dry the garment flat in the air, not in a tumble dryer or on a radiator.

Thanks to merino wool's natural self-cleaning properties, it's often enough to air the garment overnight. Merino wool absorbs significantly less odor than cotton or synthetics. Frequent washing is therefore neither necessary nor recommended. This protects the fibers and extends the garment's lifespan.

The price is explained by its origin, processing, and durability. Merino wool comes from Merino sheep, which only produce a limited amount of wool each year. The fibers must be sorted, washed, and processed into fine yarn using elaborate methods. This is significantly more complex than with cotton or synthetic fabrics.

Furthermore, high-quality merino wool is more durable than cheaper materials. The fibers are elastic, retain their shape, and hardly pill if they are of good quality. A merino sweater or polo shirt that is properly cared for will last for years and still look like new even after many washes.

At AD.M We focus on premium merino wool combined with fair production. The higher price reflects genuine material quality and craftsmanship. No margin on fast fashion, but an investment in a garment that will last.

AD.M is a Swiss company specializing in high-quality menswear since 2010, with a clear focus on polo shirts. Our Merino collection combines the expertise gained from over a decade of polo shirt development with the properties of premium merino wool.

What sets us apart from outdoor brands: Our merino pieces aren't functional clothing for the mountains, but rather fashion for everyday life. Whether in the office, at dinner, or on the weekend: Our long-sleeved polo shirts, sweaters, and cardigans made of merino wool are designed to look elegant while offering unparalleled comfort.

Every piece is produced sustainably and fairly. We exclusively use mulesing-free merino wool and pay attention to details such as inside-out seams, sturdy collars, and high-quality button plackets. The result: merino clothing you'll love wearing every day.